Brand use guidelines
The national guidelines about communication strategy and the use of the brand image of the Biosphere Reserves (currently in progress) arise from the awareness of how important it is to convey the values of the MAB Programme also through goods, products and services that transmit the vision and mission of the Reserve inside and outside its territory.
Hence the need to create a procedure that establishes criteria and methods for the granting of the trademark that can be flexible, adaptable and therefore efficient compared to the MAB purposes and to the specificities of each site.
Implementing this goal requires effective and efficient communication, in accordance with the Reserve's brand identity.
Modern, open and transparent communication must be the way to meaningfully involve and inspire the local community, sharing pride in collective achievements and enabling people to take responsibility and act for the common good.